I’ve written this article for the Theme Forest blog.

Like any business, being successful depends on a whole slew of things. This includes paying attention to your market and competitors.

You could make a great product, but if there isn’t a demand for it then you won’t make any money. Or, if there is a demand for the type or style of product you’re providing but your competitors offer something better, then you’re in the same situation.

Continue reading at http://blog.themeforest.net/general/watching-the-market-16-hot-templates/